I really don’t see how an agile team can be less responsive than a non-agile ones. They get their feedback so much more quickly, and can respond to change so much more readily.

Also, while “Getting Real” is still sitting in my to-read folder with a bazillion other things – my experience of the 37signals folks apps is that they’re full of exactly those delightful little features that we’re talking about…

I am not saying that Agile projects can not include cool features. But how often do you see bells and whistles given a high enough priority to get them done? Outside of initiatives such as the Atlassian Fedex days I have not seen it happen.

In an agile process you could select the features you want and implement them in an order of some priority that is important to you or the customer. That doesn’t exclude cool features.

And who’s to say an agile approach isn’t used with iTunes.